What Do You Want Still to Be True? A 10-Year Vision Exercise for Wellness Owners
Sep 02, 2026Every tactical decision you make—every hire, every system, every service addition—is either moving you toward a vision or away from one. But when did you last articulate what that vision actually is? Not a revenue number or a headcount goal, but the soul of what you're building and what you want it to still be ten years from now?
In this unusually reflective episode, Anna and Kendall set aside the how-to format to ask a deeper question: what do we want to still be true about our businesses in a decade? Both hosts share their own answers honestly, and then guide listeners through five journal prompts designed to bring that long-term vision into focus.
Anna opens by reframing the exercise beautifully: "If Lokahi disappeared, I would want the community to lose more than just somewhere that's convenient to book acupuncture. You would lose a community." Her vision for Lokahi in ten years centers on that sense of belonging—patients feeling immediately welcomed and part of a family, practitioners working as a genuine team, and maintaining quality and integrity rather than chasing growth for its own sake. She also voices something wellness center owners rarely discuss publicly: a desire to build "a company that takes care of acupuncturists and clinicians into their retirement... really elevating the standards of employment" in an industry where large-corporation benefits have historically been unavailable.
Kendall's vision for Vancouver Wellness Studio is rooted in impact and integrity. She wants the collaborative, whole-person approach to healthcare that launched the studio to still be its foundation—practitioners still taking time to talk with each other on behalf of patients, trauma-informed design still shaping physical spaces, and the ripple effect into community organizations (like their current fire department partnership) still expanding. "My motivation is always around impact," she reflects. "How can we have a deeper impact for our community?"
The five journal prompts form the heart of the episode, each designed to surface what matters most:
"Our clients will say..." invites you to articulate the patient experience you're creating and protecting. Both hosts describe emotional experiences—feeling heard, feeling calm, feeling cared for as whole people—not clinical outcomes alone.
"Our team still believes..." surfaces your culture and leadership legacy. Anna envisions a team that feels at the top of their profession. Kendall's answer is quietly powerful: "Their leaders care genuinely and deeply about them... they're seen as whole people in the workplace. And I think if that is still true, then we will be winning."
"Our community knows us for..." connects your business to something larger than its revenue. Accessibility to care, presence in the community, impact with organizations and individuals—these are the reputation elements both hosts are intentionally building.
"Even if I'm no longer there, I hope..." is where the episode gets genuinely weighty. It touches on identity, succession, and what it means to build something that outlasts you. Anna needs time to sit with it. Kendall offers that the foundational collaborative model she's built should remain regardless of who leads it.
"I will know I built something meaningful if..." arrives last, and Kendall's response reframes the entire exercise: "The truth is, we've already built something meaningful. So in 10 years it could be meaningful in a different way or in a deeper way or bigger way. But actually my invitation to myself would be to sit in the acknowledgment that it is already meaningful."
The episode closes with a challenge that makes all five prompts actionable: "Am I actually building the organization I just described?" Working backwards from a ten-year vision into today's decisions is the kind of clarity coaching helps create—and this episode brings listeners into that process directly.
Bring your journal. This one asks more than it answers, and that's exactly the point.
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About Anna Rudel
Anna Rudel, L. Ac is the owner and founder of Lokahi Acupuncture Clinic in San Jose California, founded in 2003. Anna is a master organizer and clinician, and as a Coach she specializes in working with Clinic Owners in the state of California, and Acupuncturists and Acupuncture Clinic Owners, or groups wanting to add Acupuncture worldwide, as well as teams that need support with employee retention and satisfaction. Born in the UK, Anna has traveled extensively in Asia and now has a thriving multi-practitioner clinic in the US!
Anna's Website and Links
- Website: https://lokahiacupuncture.com/
- Learn Group Coaching: https://www.wellnesscentercreators.com/group-coaching
- For info about Individual Coaching: https://www.wellnesscentercreators.com/individual-coaching
About Kendall Hagensen
Kendall is a Somatic Mental Health Therapist, Multidisciplinary Clinic Owner and Business Coach. She specializes in, and is passionate about, working with healthcare professionals to create the businesses of their dreams. Big goals always have a psychological component beneath the surface, so Kendall uses her background in Somatic Psychotherapy and EMDR Therapy mixed with Business Coaching tools to help clients develop a healthy relationship with their business and their strength as a leader.
As someone who lives with a chronic illness herself, Kendall feels that health happens best within community, which is why she takes a holistic, integrative, and collaborative wellness approach to her personal and professional life.
Kendall’s Web/Social Links