Brand Messaging and Digital Marketing that Works with Paul Kuthe
May 17, 2022Business owners can get overwhelmed and feel stuck by the very business that was meant to provide freedom. Paul Kuthe of Tributary Coaching joins me today to talk about marketing and what sort of pitfalls brands can fall into, the common mistakes they make, and how to avoid them. Paul and Tributary use the power of story to help entrepreneurs take action on the right things to help their team and their customers understand their mission with clarity.
A lot of the time, brands will start off focusing on one thing or one area, and then as they grow, the message can get confusing or muddled. Paul and I discuss how to keep your brand message clear with a story that makes sense, even if you add different modalities and offers.
As a StoryBrand Certified Guide, Paul helps brands fine tune their messaging and marketing. We often think about marketing as an external thing we engage in to get clients in the door, but often we also need to be marketing internally to the team members. Paul explains that it is important to craft and shape the story for our clients so that everyone's working together in a unified way. This can be challenging with several modalities in play, and Paul provides some strategies to find success with this.
Paul and I go through some common pieces entrepreneurs may be missing on their website, and unpack what every website should have, and why. This is an amazing checklist you can use to quickly look at your site and understand which tweaks you may need to make to increase conversions. Listen in, this part of our discussion can be a game-changer for your business. Paul also shares his “Grunt Test” which will help you when adjusting your site for increased clarity!
Paul is offering you a guide to the five things your website should have. We cover them quickly here, but the guide has some good details to help people get those things up on their website quickly, so they can see some real impact. He also has a free consultation and website audit for you. Simply connect via email or his website! Don’t miss this!
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About Paul Kuthe
Paul launched Tributary Coaching LLC to bring his knowledge and coaching skills to the business world, creating positive change in the lives of business professionals striving for the same sort of success and fulfillment.
Business owners can get trapped by the very business that was meant to provide freedom. At Tributary Coaching, we use the power of story to help entrepreneurs take action on the right things to build a business and life that sets them free!
He and everyone here at Tributary Coaching are driven to help people thrive while finding happiness and renewed purpose in their lives.
Paul's Web/Social Links
About Kendall Hagensen
Kendall is a Somatic Mental Health Therapist, Multidisciplinary Clinic Owner and Business Coach. She specializes in, and is passionate about, working with healthcare professionals to create the businesses of their dreams. Big goals always have a psychological component beneath the surface, so Kendall uses her background in Somatic Psychotherapy and EMDR Therapy mixed with Business Coaching tools to help clients develop a healthy relationship with their business and their strength as a leader. As someone who lives with a chronic illness herself, Kendall feels that health happens best within community, which is why she takes a holistic, integrative, and collaborative wellness approach to her personal and professional life.
Kendall’s Social Links