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From Anxious to Authentic: How to Genuinely Market Your Practice with Michelle Grasek

From Anxious to Authentic: How to Genuinely Market Your Practice with Michelle Grasek

Oct 24, 2023

Do you want to overcome your hesitations and fears about marketing your healthcare services, and attract clients and build a thriving practice? Are you searching for genuine, generous, and effective marketing strategies that don't make you feel uncomfortable? Look no further! In this episode, Michelle Grasek will share marketing solutions to achieving the outcome you desire – creating a successful healthcare practice that feels authentic and impactful.

“Think of your marketing as sharing information with real life people in your local area. You're just letting the people who need you know that you exist.” - Michelle Grasek

Michelle Grasek is an acupuncturist based in upstate New York with 13 years of experience in the field. After opening her own practice, Michelle recognized the lack of resources on marketing specifically tailored to acupuncturists. This led her to delve into the world of marketing and eventually share her knowledge with other healthcare providers. Michelle's expertise in marketing for acupuncturists has made her a sought-after resource in the industry. Michelle empowers healthcare providers to attract clients and build successful practices without feeling uncomfortable or inauthentic. Her unique approach has greatly assisted healthcare providers in confidently navigating the field of marketing and achieving their professional goals.

In this episode, you will be able to:

  • Attract more clients and build a successful practice by learning effective marketing strategies for healthcare providers.
  • Overcome your fear of marketing and confidently promote your services to reach your target market.
  • Build trust with potential clients by understanding the importance of marketing in establishing credibility as a healthcare provider.
  • Identify your ideal patient and tailor your marketing efforts to attract the right audience for your services.
  • Discover valuable insights on how to effectively market your healthcare services and reach your target market.

And more! 

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system:

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About Michell Grasek

Michelle Grasek, MS, L.Ac. is the host of the Acupuncture Marketing School podcast, as well as the creator of the online PDA course, Acupuncture Marketing School. She’s a practicing acupuncturist and marketing strategist who’s been teaching marketing, both online and in-person, for 9+ years. In that time, she’s taught marketing to over 3,500 acupuncturists. It’s her mission to help you grow your business using marketing techniques that are genuine and generous.

Through her articles and online PDA courses, Michelle aims to help you outline a strategy, focus on marketing that’s authentic, and get new patients every week. She shares all of her practice-building tips and strategies at and on social media @michellegrasek.

Michelle's Website/Links

About Kendall Hagensen

Kendall is a Somatic Mental Health Therapist, Multidisciplinary Clinic Owner and Business Coach. She specializes in, and is passionate about, working with healthcare professionals to create the businesses of their dreams. Big goals always have a psychological component beneath the surface, so Kendall uses her background in Somatic Psychotherapy and EMDR Therapy mixed with Business Coaching tools to help clients develop a healthy relationship with their business and their strength as a leader. 

As someone who lives with a chronic illness herself, Kendall feels that health happens best within community, which is why she takes a holistic, integrative, and collaborative wellness approach to her personal and professional life.

Kendall’s Web/Social Links