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Expert Tips for Hiring and Managing Massage Therapists with Kelly Cabrera

Expert Tips for Hiring and Managing Massage Therapists with Kelly Cabrera

Nov 01, 2023

If you're feeling frustrated and overwhelmed by the high turnover rate of massage therapists in your clinic, constantly having to recruit and train new staff, only to have them leave after a short time, then you are not alone! Despite your efforts, you may find that your current hiring and management strategies are failing to create a stable and committed team. Instead of experiencing a successful clinic, you are faced with the ongoing challenge of finding and retaining quality therapists, hindering your ability to provide consistent and reliable services to your clients.

“Being a business owner means facing challenges that test your capacity for stress, resilience, and planning. It's not always talked about, but these tests determine whether we'll succeed long-term.” - Kelly Cabrera

In this episode, you will be able to:

  • Master the art of running a successful massage practice to boost your clinic's profitability.
  • Improve your communication skills to enhance client satisfaction and loyalty.
  • Learn effective hiring and management strategies to build and maintain a team of skilled massage therapists.
  • Explore different compensation structures for massage therapists to foster motivation and retention in your team.

And more! 

“As a clinic owner, it took me years to truly understand my role and let go of guilt. We often get hard on ourselves, but it's important to remember that it's okay to feel overwhelmed. Eventually, things get better and we learn what works for us.” - Kelly Cabrera

Kelly Cabrera is an experienced Registered Massage Therapist (RMT) who has been in the industry for 13 years. For the past decade, she has been a clinic owner, successfully growing her practice in Lethbridge. With her husband as a co-owner, they have built a team of nearly 20 professionals. Kelly's passion for teaching and business coaching has led her to help other massage therapists excel in their careers. She specializes in providing continuing education and business coaching, emphasizing the importance of effective hiring and management skills for clinic owners. With her extensive experience in the field, Kelly brings a wealth of knowledge and practical insights to the Wellness Center Creators podcast. Listeners can expect to gain valuable advice and strategies for building and managing a successful massage therapy clinic.

Get all the links, resources, and show notes here:

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About Kelly Cabrera

From the start of her solo practice in May 2010, Kelly has been owner/operator of 4 Elements Healing Massage which has transformed over the years into a team of 20+. The clinic rebranded into 4 Elements Wellness Clinic and, working with her husband as co-owner, has won multiple Lethbridge awards over the years for best massage clinic, people’s choice awards, and was nominated for an adapting to covid award. 

She has continued on her venture to helping therapists better themselves in business, skill, communication, technique, modality training, self-care, and personal growth by opening the Breakthrough Massage Academy in the summer of 2022. Through Breakthrough Massage Academy, Kelly hopes to impact 1,000,000 client lives by providing outstanding and unique continuing education courses to over 1000 massage therapists in the next 5 years.

Kelly's Website/Links

About Kendall Hagensen

Kendall is a Somatic Mental Health Therapist, Multidisciplinary Clinic Owner and Business Coach. She specializes in, and is passionate about, working with healthcare professionals to create the businesses of their dreams. Big goals always have a psychological component beneath the surface, so Kendall uses her background in Somatic Psychotherapy and EMDR Therapy mixed with Business Coaching tools to help clients develop a healthy relationship with their business and their strength as a leader. 

As someone who lives with a chronic illness herself, Kendall feels that health happens best within community, which is why she takes a holistic, integrative, and collaborative wellness approach to her personal and professional life.

Kendall’s Web/Social Links