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Elevating Wellness Marketing Using Proven Strategies with Paul Kuthe & Scott Fish

Elevating Your Wellness Marketing Using Proven Strategies with Paul Kuthe & Scott Fish

Jul 03, 2024

Marketing for Wellness Businesses with Paul Kuthe and Scott Fish - Welcome back to the Wellness Center Creators podcast! In this episode, we are joined by returning guest Paul Kuthe and Scott Fish, two experts who work closely with our clinic in Vancouver. Paul and Scott dive deep into the intricacies of marketing for wellness and health businesses, offering invaluable insights and practical tips for our listeners.

Scott Fish, founder of 32 Degrees Digital, shares his expertise in digital marketing, focusing on health and wellness clients. Paul Kuthe, a former adventure athlete turned business coach, discusses how to create a business that not only thrives but also brings joy and freedom to its owner.

"When you add a new modality or new line of business, essentially you have to retrain Google about what your site is about. And that is very true. not only do you have to put out real new content that is more deep about certain topics, but you also need to get more votes of authority, which in the SEO world, those are links." - Scott Fish

The conversation covers common challenges wellness business owners face, such as feeling overwhelmed by marketing tasks and ensuring that their online presence accurately reflects their services. Scott explains the importance of updating your website and SEO strategies when adding new services, and Paul emphasizes the need to focus on the client’s journey and how your services can solve their problems.

"We always talk about how a story has these four main characters. The lead characters are always hero, victim, villain, or guide, and often businesses tend to make the mistake of showing how amazing all of our providers are and how amazing our business is. But we forget to invite that client, that patient into the story and really make it about them." - Paul Kuthe

Our guests also touch on the importance of cohesive branding across all platforms, the benefits of Google Ads versus social media ads, and how to effectively target your ideal clients. They share their personal experiences and tips on how to vet marketing professionals to avoid common pitfalls.

Paul and Scott announce an upcoming free webinar on July 17, where they will walk through the four essential steps every wellness center creator needs to grow their business online. They also introduce their Story Cohort starting on August 1, offering a deeper dive into developing your brand, creating effective marketing funnels, and improving sales strategies.

Don’t miss this opportunity to learn from two seasoned professionals who are passionate about helping wellness businesses succeed. Join the webinar and explore the Story Cohort for a chance to transform your marketing approach and grow your business.

00:00:19 " Scott Fish runs 32 Degrees Digital, which focuses on health and wellness marketing

00:02:19 " What challenges are stopping wellness center owners from executing their marketing

00:03:21 " What do you think most health and wellness businesses are missing on their website

00:06:50 " A lot of health and wellness businesses lack a good website

00:10:01 " As businesses grow and change, SEO needs to adapt as well

00:11:55 " When you add a new modality or new line of business, Google retrain

00:13:16 " People always want to know if they have enough budget for digital marketing

00:16:38 " Kendall: Finding the right SEO expert is key to success

00:19:59 " First step is to identify who you really want to work with

00:24:02 " Take time to analyze who you've been helping and what's been working

00:25:25 " Paul and Scott have a free webinar on growing your wellness business online

We hope you enjoy this insightful and inspiring episode. If you find it valuable, please share it with others who might benefit from Paul and Scott's wisdom and experience.

Get all the links, resources and show notes here:

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About Paul Kuthe

Paul launched Tributary Coaching LLC to bring his knowledge and coaching skills to the business world creating positive change in the lives of business professionals striving for the same sort of success and fulfillment.  

Business owners can get trapped by the very business that was meant to provide freedom.  At Tributary Coaching, we use the power of story to help entrepreneurs take action on the right things to build the business and life that sets them free!

He and everyone here at Tributary Coaching are driven to help people thrive while finding happiness and renewed purpose in their lives.

Paul’s Website and Links



About Scott Fish

Scott Fish works with health and wellness clients to create marketing and lead generation programs through digital marketing.  With over 20 years of experience working with people-focused companies, he works in the best marketing channels to connect health and wellness companies with their customers - building long-term relationships.

Scott's Website

About Kendall Hagensen

Kendall is a Somatic Mental Health Therapist, Multidisciplinary Clinic Owner and Business Coach. She specializes in, and is passionate about, working with healthcare professionals to create the businesses of their dreams. Big goals always have a psychological component beneath the surface, so Kendall uses her background in Somatic Psychotherapy and EMDR Therapy mixed with Business Coaching tools to help clients develop a healthy relationship with their business and their strength as a leader. 

As someone who lives with a chronic illness herself, Kendall feels that health happens best within community, which is why she takes a holistic, integrative, and collaborative wellness approach to her personal and professional life.

Kendall’s Website and Links